9 reasons Why every blogger needs an email list
You can start blogging without tools to write, edit, optimize, and promote, but that’s a shot in the dark. You may be unable to pay for or postpone getting premium tools, but the only truth is that every blogger needs an email list.
First and foremost, among other tools, email marketing has the highest ROI on the market. You can gain $40 for every dollar you spend. The more subscribers you have on your list, the more revenue you are likely to earn.
Read more>> Email marketing vs SEO
Your email list is a place where you can meet your fans and friends and tell them about your latest news.
These people allow you to be a guest in their email inboxes. They trust you, support you, listen to you, and above all, they become your customers.
What differentiates email subscribers from other channels’ is that they are not the people who say “hi” to you every now and then, they are the people who visit you, care for you, and wait for each and every update you make.
There is a saying in the market that you should earn a dollar for every subscriber on your list.
Imagine!
How profitable is it to have 1,000? Or even 5000?
It’s up to you.
But this is only applicable if you do it the right way.
And now let’s dive in to learn why every blogger needs an email list.
Your email list is your private property
In November 2022, thousands of Instagram users woke up to find out that their accounts had vanished. Thousands had problems accessing their accounts, and others had problems uploading reels.
Reddit, Quora, Facebook, and all other platforms are able to delete your account and kick you out in a second.
I am not underestimating these companies, but I am warning you that a single click from someone, some bot, can result in the loss of thousands of followers and even your business.
This does not happen if you set up your email list correctly, and learn how to run your email campaigns. It is yours, and you are the only one in charge.
Read more>> Four types of email marketing campaigns to run
Although some subscribers may, for some reason, leave the list, this will not affect the reality that others will always come and nurture your list.
Every blogger needs an email list because it’s passive
With SEO optimization, you work hard to put your posts on page one, and people must actively seek out your content. This also happens when you promote your posts on social media; they last for a short time until other posts replace them.
This will make it more difficult for your followers to see your posts and more difficult for you because you will need to promote them more frequently.
Read more>> How to promote your posts on Quora
With an email list, this doesn’t happen. All you need to do is send an email with a catchy title to entice your readers to open it.
Everybody checks his emails, and they’ll see them without any effort or having them actively seek out their content.
Although this is not always the case since not every person on your list will open it or click on it, most of them will see it.
There are many things to do to increase your open rate and CTR (click-through rate), but more importantly, just letting your emails land in people’s inboxes is another reason why every blogger needs an email list.
There is little competition
Let’s take this approach.
Choose any of the platforms you use to promote your posts. Have you?
Okay, let’s take some examples.
On Facebook, your posts last for an hour after they drop off the list.
Also, on Twitter, you need to post five times or more to keep your tweet showing up. Reddit is a tough place. Quora, Medium, Tumblr, and so many others have millions of subscribers who post every single second.
Although publishing on social media platforms is a must to grow your business, you need to dedicate a lot of time and effort to make people see your content and, more importantly, to drive them to your blog.
On the other hand, having your readers waiting for your posts is priceless. Your content will land directly in front of them where nobody shares you in the same place.
The only competition comes from other emails outside your list. The good news is that many of them land in the spam folder which removes some competition, while others are ads and unaccepted bulk mail.
Here comes your best technique; write a catchy title to attract your readers to open your email and increase your open rates.
It is cheap to afford
You may have heard of the PPC (pay-per-click) method. This happens when you pay for Google to display your post at the top of page one in the SERPs. Although it works well at bringing traffic, it costs you a lot of money because you have to pay for each click someone makes.
Moreover, you have to pay according to a bid system and the cost per click (CPC), so the cost depends on the value, volume, and “location” of the keyword.
With Facebook ads (and all other platforms that allow advertisements), you go through a similar process: you pay to get noticed.
This is not the case when you have an email list. You may start for free up to a limited number; GetResponse offers a free email list of up to 500 contacts, and others offer 300 or more. After that, you can upgrade to a paid plan. Do you care to pay some cash if your list is growing and you can easily make some money to afford it?
Get your free email newsletter
This is another clear reason why every blogger should have an email list.
You may also like to browse: Getresponse vs Activecampaign, which one is better?
Less effort and better conversions than social media
You are advised to share at least five tweets on Twitter daily, three Pinterest pins, and many posts on other social platforms to keep your posts performing and seen by people.
This is a lot of work to do.
However, the same post needs roughly 5 minutes to be designed and sent to thousands of people with a single click.
What’s better?
Nearly everyone will see your email, most of them will open it (open rate) and many will click on your links (click-through rate)
Do you want to know more?
Emails are six times more likely to generate clicks than Twitter.
It keeps your readers hooked on your blog
There are a lot of ideas to keep readers hooked on your blog, and one of the best is having an email list.
Sounds easy right?
Suppose that a reader likes what you write and wants to see more posts whenever you publish something new. What options does he have?
Bookmarking your blog is an option; following you on your social media accounts is another. Choosing both options is good, but not enough.
How often can he visit your social media accounts? How often will your posts show up for him? Not much.
The best option for him is to subscribe to your email list to get every new update whenever you publish it. That’s why every blogger should have an email list.
It makes real money
As mentioned before, it is said that you should make one dollar from each subscriber on your list.
Email marketing also has the best ROI (return on investment) over other channels. It is at least twice as lucrative as other forms of digital marketing. For every dollar spent on email marketing, 38–40 dollars are added into your pockets in return, and all the statistics show that email marketing will keep growing in the coming years.
Building your email list from day one means more readers, more trust, and more revenue.
You decide what to send to your readers
Having an email list is like having a community of different races; your subscribers have different interests. They first show interest in your content, then they show specific interests based on the way they engage with your posts and products.
The right people are easier to target for offers and items because you already know what they look for. You are already aware of their areas of interest.
Email segmentation really shines in this situation. By categorizing your subscribers, you may better tailor your emails to them by segmenting your email list.
You can easily segment your email list based on the data you know about your readers (potential customers).
By segmenting your list into groups, you can send highly targeted email campaigns that generate more clicks and produce better results.
Build relationships
Social media readers are more likely to be lurkers than dedicated readers. This happens for many reasons.
One of which is that most social media users use mobile phones, which makes it easy for them to scroll down quickly and miss seeing your posts.
Another reason is that those readers do not use social media to look for blogs intentionally, and your chances to get engagements are nearly 0.5% of all impressions.
While sending emails to your subscribers, this value increases because there is one thing in common among you: your content.
With an email list, you are able to build relationships that allow you to talk to each other individually. You are sending specific content to a specific audience in a personal way that keeps them loyal to you and hooked on your content.
Final thought
Among many tactics that one may use, building an email list should be the first step on the ladder. this is why
It is a private place that gathers you and your potential customers where there is little competition. It is also cheap and passive.
Building an email list keeps your readers coming back again and again to visit your blog with less effort and better results than on social media.
Above all, it makes real money because it targets people who are interested in your products and services. The best part is that, in addition to building relationships, you decide what is suitable to send and what is not.
For all the above reasons, every blogger needs an email list.
Now tell me, have you started building your email list? What of the above reasons helped you make the decision? Tell me in the comment section below
Until next time
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