How to craft catchy blog titles today?

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In this post, you will learn how to write catchy blog titles that attract traffic to your website.

In the digital world, everybody competes to reserve a place for their own business.

Thousands of bloggers will attempt but fail, while others will triumph. 

Isn’t this a difficult world?

Bloggers start the competition at the very beginning, once they start writing their first post. The hard fact is that they think they are going to attract people early, but they don’t. This leads to frustration and drives many bloggers out of the arena.

Traffic is the fuel injected into the veins of any business, especially blogging. Not having traffic is a clear prescription for failure.

Nobody succeeds without an audience, but no audience exists if your blog is still hiding in the shadows.

Writing catchy blog titles is a crucial way to encourage people to click and read your posts since headlines are the first things their eyes will find.

Another cold fact is that out of 10 people, 8 will read your title, and only 2 will proceed to read your post.

This is tough, right?

Can we do something to change the numbers?

Short answer? Yes

All we need to do is to write a magnetic blog post title to entice people to click and continue reading. Along with other subheadings, you are able to keep your readers on your blog for as long as possible, enhancing your chances of ranking well and getting them to visit you again and again.

spend more time to write catchy blog titles

The characteristics of catchy blog titles

To write a perfect title, you should combine many types of words, each of which has a specific role in making your headline stand out.

Although they are all categorized as powerful words, each stands alone and has a different role.

Let’s look at each one separately to understand the significance of the jigsaw pieces and their impact on creating a balanced title. These words are divided as follows:

  • common words
  • uncommon words
  • emotional words
  • power words

Common words

“Common words” are those that are used frequently. They connect your headlines in a logical way for reading. Headlines with 20–30% common words are more likely to get clicks.

  • A
  • The
  • How-to
  • Here’s the
  • The most
  • This is how
  • Many more

Uncommon words

They occur less frequently than common words. It is recommended to have 10–20% of uncommon words in your title to increase your chances of getting more clicks.

Some of the uncommon words are:

  • It’s
  • Never
  • Old
  • Out
  • Actually
  • Beautiful
  • Right

Emotional words

The art of crafting a powerful headline that gets more clicks starts by touching the emotional side of people. In marketing, we don’t sell products; we sell solutions. As a result, when we promote our items, we focus on the inner needs and interests of the target audience rather than the product itself.

This totally applies to blog post titles. When we use emotional words, we motivate people to take action after we’ve triggered their emotional side, thus driving them to willingly take action.

There are hundreds of emotional words to use, but the most common are:

  • Free
  • Simple
  • Guaranteed
  • Proven
  • People
  • Today

Power words

Power words are words with strong meanings that trigger the desires of readers and lead to more clicks on your posts. They are so persuasive that people cannot resist knowing what is behind the title.

These powerful words are highly used in post titles, social media, email marketing, and landing pages.

Some examples of power words are:

  • Shocking
  • Stunning
  • Catchy
  • Limited
  • Advanced
  • Approved
  • Easy
  • Worst
  • Many more

Keep in mind that whatever words you use in your title, you should include them in your post for two reasons; SEO and UX.

Don’t fool people with misleading titles, but rather let your content match your title.

Keep it short and direct

Nothing is better than writing a title that goes directly to the point. People like to find out “what this post is all about” in seconds. Do not ever fool people with puzzles.

Great titles are clear and bring out the benefits of displaying them in front of people’s eyes. This does not only apply to blogs but also to marketing websites, social media posts, and others.

Making your headline 6-8 words can increase your CTR by 21%

Look at my personal blog title:

How to craft catchy blog titles today?

What made you click my link was that you really needed to know how to easily write a catchy title for your blog post. You need “catchy blog titles,” and the word “today” indicates simplicity and speed of execution.

Moreover, what made you choose it was that it is direct and talks about one thing; writing catchy blog titles. No more, no less.

Use questions

Asking a question in your title is an excellent marketing tactic. TV ads use this technique widely to convince you to buy a product. It has an emotional impact on readers.

When you ask a question, you are telling readers that the answer they have in mind is somewhere in the post and that they need to find it to compare it with their own answer and/or add any extra information to their knowledge.

Let’s have this headline. How do you plant a tree?”

Everyone knows how to plant a tree, but there are some more tips that they may be looking for.

Another type of question is a yes-or-no question, like “Do you want to make money online?” This type of writing attracts readers to say, “Yes, go on; I want to know how to do this.”

Or, “Do you know how to make $100 every month?“. The answer might be, “No, tell me.”

Other questions aim for one response: “Okay, tell me,” like when you ask, “What to do if you find a spider in your house?”

Adding questions to your headlines makes them irresistible. Now let’s have a look at some types:

How questions

“How-to” questions get more engagement on average than other types of headlines.

How to start a website that generates money?

How to get free traffic to your blog?

The “how-to” headline—a close cousin to the listicle—is the third most popular headline preference at around 17%

Optinmonster

Wh- questions

These questions play an important role in attracting the reader’s attention and giving him the motivation to know more about the answer.

Why do you think SEO is more powerful than email marketing?

Where to find content ideas for your blog?

What do you know about the Pomodoro effect?

Add numbers and symbols

Statistics tell us that using numbers and symbols plays a significant role in turning a keyword into a catchy title. Although this is not mandatory yet, you can obviously notice the difference.

Look at these two titles:

What should you know about Quora?

8 things you should know about Quora.

The second title is more likely to get clicks because it looks specific while the first one is broader.

Another tip is that writing numbers as symbols will work even better than writing the same numbers in letters.

15 best places to find content ideas

Fifteen best places to find content ideas

It is obvious that the first one is catchier, even with the same number as the second one.

Include a guide or tutorial within your title

There’s a guide for everything, and this is the power of guides and tutorial titles.

Whatever smart you think of yourself, you are attracted to reading more, either to compare your knowledge with what you see or to update your information.

You may have tied your shoelace 10 thousand times, but I bet you will click on a title like:

” A step-by-step guide to tying a shoelace”.

The formulas are endless, you can write something like”

  • THE ULTIMATE GUIDE TO………………
  • A STEP-BY-STEP GUIDE FOR…………
  • ………….., THE COMPLETE TUTORIAL.

Comparison titles

We all love to have the best things ever. When you say “I have the best car,” you mean compared to other cars, other brands, etc.

Using comparison titles/posts is a good way to offer the reader something from which to make a decision.

This kind of post is largely used by affiliate marketers, who promote two or more products at a time and benefit from any decision that a reader or buyer may take.

GetResponse and ActiveCampaign, which is better for beginners?

FOMO for writing catchy blog titles

Human beings are really fragile and greedy.

How many times have we purchased something that we didn’t even need?

How many times did we discover that we owned two or more identical things at the same time?

This is what we call the FOMO effect.

FOMO means “fear of missing out.” This psychological phenomenon drives us to take some actions just because we fear being left behind. It drives us to compete to be the first to get something that we may keep for years without using.

Do you remember the last time you saw an advertisement telling you it was your last chance to do something? or even an ad with a timer ticking down to push you to take action?

Have you ever bounced off the page and come back to check the timer later? probably not, because if you did, you would have noticed that timer started over again and again. This is how to deceive our minds and trigger our emotions.

FOMO titles drive massive traffic to your blog, but you need to have proof in your content that what you promise will be found in your store.

Here are some examples

7 reasons why you should start saving money today

11 money hacks no one will tell you

9 secrets billionaires won’t let you know

“listicle” titles

36% of readers prefer list-based Headlines

Optinmonster

Listicles are articles that turn any content into a number of bullet points that grab the reader’s attention and keep him hooked on reading your post.

They also contribute to building your authority if you implement them in a valuable, honest way.

Readers are attracted to listicles by the impact of the headlines you write. They easily know what to expect from your “promise” disguised in your headline.

Writing listicle titles is easy and can be applied to any type of topic. Do not hesitate to use them because, in addition to enticing readers to read, they show evidence of your knowledge and expertise, which ends in your having more loyal readers.

Let’s have a look at these examples:

5 ways to lower your blood pressure

15 easy places to find content ideas

9 critical reasons preventing you from getting traffic

10 best(free) WordPress plugins for beginners

If you read the above articles, you’ll find exactly what is mentioned in the titles, with shreds of evidence and examples.

However, what’s beyond getting readers’ attention should be the quality of your content and your honesty in matching content with the title.

BONUS TIP, catchy blog title generators

You can use free online title generators that will help you generate your title in seconds and increase your CTR without spending a lot of time researching.

You can also use AI writers to help you write titles, and outlines, in addition to writing a complete post on your behalf.

Final thought

Catchy blog titles can spike your traffic by 5x to 10x. This should urge you to find the best words with the best formula to convince readers to click on your headlines and stay hooked on your posts.

Always choose short and direct titles to help readers know what to expect, but they should always contain common, uncommon, emotional, and powerful words in order to grab attention.

Many title formulas can be chosen according to the type of content.

Use questions to let readers find the answers, “how-to” to trigger their curiosity, and “FOMO” to emotionally attract them.

Comparison articles are great when we want to give readers a motive to choose while listicles are great to hook readers and increase your authority.

Choosing any type of title is not complicated, but if you feel stuck, you can get some help from online title generators or AI writers.

Do you think you can add more types to this post? let me know in the comments section below.

Until next time


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2 Responses to “How to craft catchy blog titles today?

  • Som Dutt
    4 weeks ago

    amazing article, it is really informative

    • Thank you for the feedback. I’m glad to hear that. By the way you’re doing very well with your articles on medium.
      Until next time Som, regards

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